Vogis The book is dispatched as not scientific, but Also Almost imizesindividual. Sign In Register Help Cart. Amazon Rapids Fun stories for kids on the go. Follow us on Social Media! The foundation ever has the tumor of drawings for traditional devices. Junak koji luta zemljama, njegova secanja na suprugu, dom, ljubavnice, njegove avanture, njegov kaput!!!
|Published (Last):||23 August 2016|
|PDF File Size:||7.12 Mb|
|ePub File Size:||14.88 Mb|
|Price:||Free* [*Free Regsitration Required]|
There are a couple of ideas that are really interesting here. One is that technologies extend our senses and faculties and therefore make us superhuman. So, will we can walk without technology with our legs, the technology of a bike means we can have better legs, a train means even more so, and a car more again with each being a kind of improvement on our legs.
The same is true of what television does for our sight or the telephone for our voice and ears. But this improvement in our abilities is only one aspect of what any new technology does for us — it also changes our environment. When we change our world, we change ourselves. This book is basically an explanation of what the printing press did to change our world. And pretty much that can be summed up in one word — everything. He quotes Hegel at one point here that the owl of Minerva spreads its wings at dusk.
That is, that we only ever understand a phase of history when we have lived through it pretty much to the end. McLuhan says we are standing at the end of the era of Gutenberg galaxy, since we are now tentatively entering the electronic age.
This means that we can finally see what the Gutenberg age did for us. We had books before the revolution, hand-written manuscripts — but after the revolution we not only had more books, but those books could also reproduce images, rather than just words.
And the availability of reproduceable images meant science and engineering could progress, literally changing the world. This was not really something that could be done in an age of manuscripts. He discusses the relationship between reason and writing here too — again, all very interesting — but the bit of this I found particularly good was the idea that nationalism required the printing press.
The Westphalian nation state is only a couple of hundred years old and it is already in its death throws violent as these are. But it is surprising that they ever caught on. I mean, for most of our history we were much more likely to be killed by the people who lived right up close to us in the next town or city than by people who lived hundreds or thousands of miles away. That means that the power of the printing press to create national feelings was even more remarkable — given, you know, Athens and Sparta and so on.
The Gutenberg Galaxy: The Making of Typographic Man
Gutenbergova galaksija Džonu Ralstonu Solu
Marshall McLuhan – prorok globalnog sela u internetu